We look at posts the way a strategist does.

Most feedback on social media is either a number on a dashboard or a compliment from a friend. Neither tells you what to change.

markup was set up to give creators and growing businesses the kind of review that used to be available only to brands with agency budgets: specific, scored and honest.

Every review is done by marketing specialists who work across social media, brand and performance marketing. We use the same seven criteria every time, so your score means something and you can measure your progress. Before any report is sent, it goes through our review and approval process to make sure every recommendation is clear, specific and useful.

We’re a small team based in the United Kingdom, working with clients across the UK and Europe.