The post: a founder announcing that her branding studio is open for clients. Warm, sincere and long. It got reactions from friends and former colleagues, and no enquiries. Our score: 66 out of 100.
1. The first line is about the founder, not the reader
“I’m thrilled and humbled to announce that after a long journey, Northwind Studio has officially opened its doors…”
LinkedIn shows two to three lines before “see more”. These lines are spent on feelings and on the word “announce”. A potential client scrolling past learns nothing about what the studio does for them.
2. The image doesn’t show the work
An abstract gradient with a yellow circle. It’s on-brand, but it gives no evidence that the studio is good at what it does. For a creative service, the work is the proof.
3. Eight hashtags and no next step
The post ends with eight broad hashtags and no ask. The people most likely to help, the founder’s network, aren’t told how.
The rewrite
Here’s one project from this year: a bakery that tripled its online orders after a new identity and website (before and after below).
We take on four new clients a quarter. Know a founder who needs this? Tag them below.
#branding #brandidentity #smallbusiness
The warmth is still there, but now the post works for the reader first. Notice the specific detail (“four new clients a quarter”): it makes the offer feel real and scarce without hype. Only use details that are true.
Launching something? A Brand Audit reviews your website and social channels together, with a 90-day plan to fix what matters most.